Jun 01

How to Use Chat GPT to Understand Your Target Audience

By Laura Varey | Marketing Strategy, Marketing Trends, Personalisation | No Comments

In today’s rapidly evolving market, understanding your target audience is more crucial than ever. Chat GPT, a sophisticated language model, offers a unique way to gain insights into your audience’s needs and preferences. Here’s how you can leverage Chat GPT to sharpen your marketing strategy.

Analyse Customer Interactions
Chat GPT can process customer interactions, such as emails or chat logs, providing insights into common queries and concerns. This information can help tailor your products, services, and communication.

Content Creation and Testing
Use Chat GPT to generate various content styles and see which resonates most with your audience. This can include blog posts, social media updates, or email newsletters.

Market Research
Chat GPT can assist in conducting market research by analysing existing data and reports, helping you keep up with industry trends and consumer behaviour.

Personalised Customer Experience
Implement Chat GPT in your customer service to provide instant, personalized responses. This not only improves customer satisfaction but also gives you data on common customer issues and preferences.

Competitive Analysis
Chat GPT can analyse public content from your competitors, offering insights into their strategies and helping you identify potential areas of opportunity.

Understanding your audience is key to successful marketing. If you’re looking to integrate Chat GPT into your strategy but aren’t sure how to start, contact us for expert guidance and solutions.

May 09

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How to Recognise When Your Marketing Strategy Needs to Change

By Laura Varey | Marketing Strategy, Marketing Trends | No Comments

In the fast-paced world of business, what worked yesterday might not work tomorrow. Recognising when to pivot your marketing strategy is key to staying relevant and competitive. Here are signs that it might be time to refresh your approach.

Stagnant or Declining Engagement
If your analytics show a decline in engagement or plateauing results, it’s a clear sign that your audience is not responding to your current strategy.

Changes in Customer Behaviour
Keep an eye on shifting customer preferences and behaviours. If your target audience is evolving, your marketing needs to evolve with them.

Emerging Competitors

New competition can quickly change the landscape. If competitors are gaining traction with innovative strategies, it may be time to rethink your approach.

Industry Innovations
With constant technological advancements and changing industry trends, staying updated and adaptable is crucial.

Lack of Clear ROI
If your marketing efforts are not demonstrating a clear return on investment, it’s time to reassess and adjust your strategy.

Adapting your marketing strategy is an ongoing process. If you’re noticing these signs and aren’t sure how to proceed, contact us. We specialize in developing dynamic, effective marketing strategies that drive results.

Apr 07

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How will AI Change the Future of Marketing?

By Laura Varey | AI, Digital Marketing, Marketing Trends | No Comments

Artificial Intelligence (AI) is not just transforming the future; it’s reshaping the present, especially in the realm of marketing. As we delve deeper into 2024, let’s explore how AI is set to change the marketing world.

Enhanced Personalisation
AI enables hyper-personalization in marketing. By analysing consumer data, AI can predict customer preferences and behaviours, allowing businesses to tailor their marketing efforts to individual needs.

Predictive Analytics

AI’s ability to analyse vast amounts of data means it can forecast trends and consumer behaviours. This predictive power allows businesses to be proactive rather than reactive in their marketing strategies.

Chatbots and Virtual Assistants
AI-powered chatbots and virtual assistants provide 24/7 customer service, improving customer experience and gathering valuable data to inform marketing strategies.

Efficient Content Creation
AI can generate content quickly and efficiently, from email marketing campaigns to blog posts, freeing up human marketers to focus on more strategic tasks.

Better ROI Measurement
AI tools can track and analyse the effectiveness of marketing campaigns in real-time, providing insights for more accurate ROI measurement and strategy adjustments.

As AI continues to evolve, embracing its potential is essential for staying competitive. Not sure how to integrate AI into your marketing strategy? Contact us for expert advice and tailored AI marketing solutions.

Mar 05

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What are the Key Marketing Trends for 2024?

By Laura Varey | Digital Marketing, Marketing Trends, Marketing Trends | No Comments

As we move towards the end of the first quarter of 2024, the marketing landscape continues to evolve at a rapid pace. We have been asked by clients, what are the latest trends, and how do we stay ahead of the curve? This is crucial for business owners looking to maintain a competitive edge. Therefore, we have put together some key marketing trends you should be aware of this year.

Personalisation at Scale

Consumers now expect a personalised experience. Advances in AI and data analytics allow businesses to tailor their marketing messages to individual preferences, even on a large scale.

Voice and Visual Search

With the rise of smart speakers and visual search technologies, optimising for voice and image search is becoming increasingly important. This means adapting your SEO strategies to be more conversational and image-friendly.

Interactive Content

Interactive content, such as quizzes, polls, and augmented reality experiences, is becoming more popular. These formats not only engage customers but also provide valuable data and insights.

Sustainability and Social Responsibility

Consumers are more environmentally conscious and prefer brands that prioritise sustainability and social responsibility. Transparent and ethical marketing will become even more important.

Video Marketing

Video remains a dominant force in digital marketing. Short-form videos, live streaming, and interactive video content will continue to engage audiences effectively.

6. AI-Driven Marketing:

AI is not just a buzzword; it’s a tool that can automate and optimise many marketing tasks, from content creation to customer service.

As a business owner, adapting to these trends is vital for success. Not sure where to start? Contact us for tailored marketing solutions that keep your business ahead of the curve.

Feb 23

0

DIY Marketing

By Laura Varey | Marketing Planning, Marketing Strategy, SMEs | No Comments

Marketing is a lot of work. If you’re a small to medium business owner with no marketing team, finding the time to do everything you should be doing to promote your business can be a challenge. Social media, content creation, landing pages, SEO, email marketing, and PR; the opportunities are endless. Whilst all the channels are extremely beneficial to your marketing, have you firstly come up with the objectives for carrying out these activities? Do you know and understand your customers and know how to communicate to them effectively? Thinking of all of this can add up to a lot of work.

That’s why it’s no wonder that 53% of companies outsource their marketing according to Harvard Business Review. Whilst no one knows your brand better than you, sometimes it takes an outsider to really understand your brand from a consumer/customers point of view.

If your thinking of outsourcing your marketing follow the below simple steps and put a value of your spending time against these. If you want your business to grow having the right team around you is of great importance:

Step 1 – Research & Planning

Take time to listen to your market (and keep listening)

Step 2 – Positioning and content approach

Put yourself where you want to be seen

Step 3 – Promotional Plan

Create a clear plan and apply it to boost your business.

Step 4 – Lead qualification & management

Quality leads are the lifeblood of your business, so be prepared to identify and nurture leads to convert them to customers

Step 5 – Technology

Make sure you have the expertise to target your brand and reach the right people

The key to all of this, is the remember that marketing should never sleep. It’s important to analyse the results, be prepared to regroup and realign your marketing strategy and most of all KEEP GOING. Roman wasn’t built in a day, and the marketing of your company isn’t either. It’s important to remain on point for your target audience whilst being authentic to your brand.

Jan 30

0

Jigsaw supports UK lawn care companies

By Laura Varey | Digital Marketing, Events | No Comments

We were delighted to be asked to presented at the Lawn Service “Spring Get Ready Meeting” hosted by Greener Gardens last week, to a group of independent lawn care companies from all around the UK on the Power of Social Media and Digital Marketing.

Our presentation them through our value first strategy, and the importance for fulling understanding your target audience to ensure that the information you are giving is adding value to you customers. Obviously, the lawn care industry is seasonal and effected by the weather – especially with the climate changes we are experiencing. This can make planning your marketing difficult, but that doesn’t mean that you shouldn’t have a rough plan in place that you can tweak accordingly.

We understand the challenges that the lawn care industry is facing across the board; and are honoured to be able to advise on targeted marketing to support the industry. We will also be presenting on the Power of Social Media at the UKLCN Conference on the 9^th February 2017 in Marlow.

Oct 19

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Jigsaw assist with GetMoving Launch for Amenity Forum

By Laura Varey | Uncategorized | No Comments

Why Amenity Matters for every one of us

The last few weeks have been manically busy at Jigsaw HQ, we have been working on a new marketing campaign launch for a client – Amenity Forum at their annual conference on the 13^th October.

The GetMoving campaign is an initiative to educate the public as to why weed, pest and disease control in amenity situations is so important and how it affects our everyday life. Without it, we simply would struggle to walk down the street, take the train to visit friends or take part in hobbies such as football and golf.

Through producing different marketing materials; including the GetMoving brand, Edugraphics, animated videos, and information sheets, which are targeted towards both the general public and the amenity sector itself, we were able to launch the initial pack of information to help start the education process. With the client we chose 3 different industry sectors initially – Golf, Trains and Streets and Pavements plus an introduction of Why Amenity Matters and how it affects everyday life.

I have included below the Why Amenity Matters video, I hope you find this of interest. If you are interested in finding out more about all of this, please do get in touch and we can put you in touch with the relevant person.

Sep 19

0

How To Make Your Equine Event A Success

By Laura Varey | Events | No Comments

I’ve attended many Horse Shows over the summer, some of them busier than others. Which made me think about writing this post. Equine events are no different to any other events, it’s all in the planning and understanding your audience. I hope you enjoy it…

So, you’re arranging your first ever show jumping event – great news! Perhaps you’ve booked an international horse trainer to demonstrate at your next big event – the burning question is ‘Now what? How am I going to fill these spaces?’.

If you’re in the initial stages of organising an equine event, you’re looking for tips and tricks to help make your next one a huge hit or you want to break into the world of equine demos and clinics, there are a few things you should consider before, during and after your event to ensure you gain maximum exposure and reach your desired audience.

Understand your target audience

What is your event? Is it a dressage clinic, an equine healing workshop, a Monty Roberts style demonstration, a showjumping competition, an equine massage workshop, a cross country clinic, a positive reinforcement demonstration, a behavioural workshop, or a charity fun ride?

Depending on the nature of your event, you will probably already have a specific target audience; for example, people interested in show jumping may have different expectations to those who are interested in a dressage clinic or those in need of behavioural expertise for their horse. Where can you find these people? I.e. are they active in specific Facebook groups, can you target them in your local tack shop or perhaps further afield in a national or county show?

Once you know who your target audience is you will know how to reach them, why they will want to come to your event and what they want to learn about…

Make it really obvious – offer a solution to their problems!

What can your spectators and/or riders expect to learn or gain from your event? By this we mean tell your spectators exactly what they can expect to gain. What will they learn? Here’s a short list to get you thinking:

A demo they can watch – they will learn how to overcome a particular issue.
An event they can perform/compete in – gain points and experience; prize money; fun; raise money for charity.
A shopping experience – they can sell their product to a huge audience; embark on a fun shopping spree; meet nutritionists and the professionals.
Bring their own horse – the horse will be worked on as a case study and they will learn invaluable skills and techniques

For example: Instead of marketing your event as an ‘Amazing Horse Massage Workshop with so-and-so’, use your imagination and really pin point exactly what people will gain from your event. Something along the lines of ‘How to Help your Horse Recover Quickly’ or ‘Massage: The Key to Success’ might be more compelling.

After all, so-and-so might be leading the demo but what does that even mean? Why will Barbara and her friend Emma benefit from their £65 entry fee? You need to persuade your audience that it’s the best idea ever to part with their hard earned cash.

Stay in touch

Once your event is over, you need to keep in touch with previous visitors – sign them up to your newsletter, point them in the direction of your Facebook and Twitter pages. Make it as easy as possible for you to reconnect with them, sign them up to the next event and share live updates on what’s happening and what to expect.

If you’d like help on how to successfully market your upcoming equine event, contact us today by clicking here or giving us a call on 01480 459087.

Aug 02

1

The Benefits of Instagram Marketing

By Laura Varey | Digital Marketing, Social Media | No Comments

Let’s get behind the scenes of your business!

Instagram is a hotbed of activity and a great place to market your business, but are you taking full advantage of this incredible social media opportunity?

Amazingly, Instagram is being vastly underused by businesses despite having 400 million active monthly users as of April 2016! Believe it or not, that’s more than Twitter (320 million) and 4 times that of LinkedIn (100 million) and Pinterest (100 million)*.

So you’ve got a huge audience that’s instantly accessible, your message is easily deliverable to a vast potential customer base through the use of hashtags, and it’s completely free to use, but yet you still haven’t taken advantage of it? Why is that?

Don’t be scared, it’s just pictures!

Possibly the most common reason for businesses not using Instagram to its full potential is due to the fact it’s essentially a picture based platform, rather than word. Now this can seem scary, but it needn’t be. It doesn’t matter whether you make curtains, create delicious recipes, offer freelance PA services or a Lawn care or sports company, every business has something to offer when it comes to Instagram!

By showcasing up and coming products, offering behind-the-scenes sneak peaks or simply introducing members of your team, new contracts or even where you’re travelling for the day, Instagram allows your audience to interact with your business on a more personal level, where they gain insight into how your business runs and how great your staff really are.

That personal touch

If you’re willing to fully utilise Instagram, you will create a more personable and approachable method of interaction with your customer base, where they can follow you on your day-to-day successes. Regular interesting and relevant (and even not so relevant!) posts on Instagram show your followers that your business is forward thinking and proactive, whilst promoting your core values, ethics and practices for your customers to see.

It’s not uncommon to find that potential clients become more likely to purchase from you if they see that your company’s ethics and beliefs align with their own morals; Instagram is the perfect platform to easily portray how happy and enthusiastic you and your workforce truly are.

Free research and feedback!

It can cost hundreds if not thousands of pounds to have focus groups and individual testers review your product or service, but Instagram can offer you a range of valuable information for FREE! Simply by spending a little bit of time researching certain tags you may well be able to find posts regarding your company, your product or service. It doesn’t matter whether they’re positive or negative, these little parcels of information are nuggets of gold that give you an insight into your customer profile and help you constantly improve your business – plus it’s absolutely free!

Untapped market

As we mentioned in the beginning of this post, Instagram is vastly underused by businesses. If you’re not currently using this powerful platform, are your competitors? If they’re not, you can easily gain a huge advantage over them simply by tapping into one of the largest social media platforms currently available!

If you’d like more information on how Instagram could help your business, on training on how to use Instagram don’t hesitate to contact us by clicking here.

*Source: http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

Jul 16

0

Attract your perfect client

By Laura Varey | Branding, Marketing Strategy | No Comments

Do You Struggle to Attract Your Perfect Client?

Have you ever worked with a dream client? One who you makes you think ‘I wish all of my clients were like you’. Well guess what? Not every client is of equal stature; some are painfully difficult to work with. Sometimes communication is non-existent/you spend days chasing them for important information, other times they just ‘don’t get it’ and on some occasions they’re just rude and obnoxious.

We all want to work with friendly, open minded people wherever possible, so how can you increase your chances of finding the perfect client and securing that all important sale or contract?

Sharing is caring

Forming long lasting, healthy business relationships in order to promote growth and prosperity is, ultimately, at the heart of every business. In order to gain the ‘perfect’ client time and time again, you need to understand what your business stands for. Once you’re clear about this, you will be able to attract the customers who are aligned with your brand’s ethos.

OK, let’s make this even simpler:

You need to reach out and let your brand’s beliefs, values and character shine through like a bright beacon, just as you would when making new friends.

Getting this right will equip you with the tools to attract the perfect client because they’ll be attracted to you too, after all, you both share the same beliefs and values – simple!

Strong character grabs attention

It’s important to gain authority within your sector; character and authority go hand in hand. You can promote a strong character by sticking to your belief and values. You’ll need to have integrity too – never falter on your values. This might all sound rather easy, but it does take time and dedication to build an unfalteringly good reputation. The results, however, will be worth tenfold.

Putting it into action

Firstly, review your business. What are its core beliefs and values? From here you can start to build the persona of your ideal client and understand who they are and what the best way to communicate with them is.

Ask yourself what tone your perfect client would be drawn to; loose and friendly or formal and professional? Think about the places they are likely to ‘hang out’; this could be Facebook, YouTube, Instagram, Twitter, LinkedIn or Pinterest, for example. This will also tell you about the formats in which to produce your marketing content, i.e. blogs, articles, videos, photos, infographics etc.

Equipped with your strengthened set of beliefs and core values, you’ll be able to portray your personality across all of the marketing you produce and you’ll attract the perfect clients.

The missing piece of the jigsaw

Don’t worry if this all sounds a little daunting because we run brand review days for clients of all sizes with the aim of taking the stress away from analysing something so close to you. Oftentimes it becomes all too much to evaluate how your own business portrays itself.

Once your brand has been revised we can then build your Audience Personas. This includes researching photos of your perfect client and working through your biggest ‘pain point’ in order to work out the best way to communicate with them.

Equipped with the knowledge required to effectively connect with your perfect client, we can build a successful marketing campaign packed full of carefully created content in order to generate those all-important online conversations, which lead to positive sales.

For more information on attracting the perfect client, building successful marketing campaigns, plus much, much more, sign up to our newsletter at the bottom of our page, or give us a call on 01480 459087.

All posts by Laura Varey