Jun 30
0
Content Flow Model

Content Marketing Strategy

By | Content Marketing, Digital Marketing, Marketing Strategy | No Comments

Content Flow Model

Building a successful marketing campaign is great fun and it can take your customers through a structured journey that ultimately leads to a sale of some kind. The flip side is that creating your content calendar takes a lot more than merely deciding what you’d like to talk about each month and putting pen to paper (or rather fingers to keyboard).

A successful marketing campaign needs to specifically target multiple audiences in order to broaden your customer base and ultimately build your profile. Creating a comprehensive Content Flow Model will enable you to tap into different audiences and markets by creating relatable content that they’ll find interesting.

You have multiple audiences

A great way to think of this is similar to how you would go about marketing a pair of headphones; runners will be interested to know how well they stay on your head whilst moving about, musicians will be interested to find out how well the speaker performs, and teenagers will be interested to find out if they’re waterproof, easy to pack into a backpack or if they’re endorsed by a celebrity. This is obviously highly stereotypical and a runner may also be interested in the performance of the speaker (for instance), but for the most part, each specific audience group will have certain criteria they are interested in.

Now, you could attempt to create each piece of marketing content into a ‘one size fits all’ where you endeavour to cram in as much information as possible in order to reach out to each audience group, but you’ll likely find that this will end up alienating your target market and very few people will actually relate to your content. Instead, the key is to segregate your audiences and target them individually. 

Effectively target each audience

This is where the Content Flow Model comes into play. Once you’ve narrowed down your key target audiences and researched what they’re interested in, how they prefer to digest marketing content and their typical online habits, you’ll be able to map out how to effectively target each audience. From here, you can follow where each audience is within the ‘customer lifecycle’ in order to provide them with the next step in their journey to bring them one step closer to a sale.

Utilising a Content Flow Model also allows you to monitor the use of different media (blogs, articles, newsletters, infographics, etc.) at a glance so that you’re not relying heavily on one type of media, but instead making the most of each media’s individual merits and strengths.

Keep connected

A further (and very important) benefit of creating a Content Flow Model is keeping existing customers up-to-date and interested in your latest innovations. Whilst gaining new customers is imperative for growing your business, creating a loyal following and enjoying repeat custom can go a long way to boosting public perception of your business and growing its standing within your chosen market.

For more information on how a Content Flow Model could help your business thrive and break into new markets or attract new key demographics, click here to enquire how we can help or give us a call on 01480 459087 and talk to a member of our friendly team.

May 31
0
Recycling-your-content marketing

Maximising your content marketing

By | Content Marketing | No Comments

How To Recycle Your Content For Maximum Effect

Content makes the world go around. Okay, so maybe we exaggerated a little there, but content is certainly a huge part of modern business. The burning question is, how can you make the most of it? Sometimes coming up with new, exciting and interesting content for your followers to read on a daily, weekly or even monthly basis can seem quite a daunting task. Wouldn’t it be great if you could make the most of each idea without constantly repeating yourself?

Don’t throw it away, recycle it! 

The chances are, the majority of your followers won’t read every single piece of marketing content you put out on the world wide web (unless you’re a celebrity with a mass following), so how do you ensure each nugget of gold that you give away reaches them?

Recycling (this does not mean copying and pasting) your content through blog posts, newsletters, images, videos, web pages, emails, tweets, articles, infographics and flyers not only gives you the best chance of reaching your intended audience, but it also allows you to create different approaches that will appeal to different target markets.

Different strokes for different folks

Much the same as some people prefer to sit down with a newspaper and a cup of coffee to digest the news rather than read it online through their smartphone whilst on the tube, individuals will be drawn to different forms of advertising media.

Without going too much into key demographics, you need to consider each form of content and who is likely to be interested in it. Generally speaking, younger audiences will be interested in short, snappy and colourful images and videos, whilst older audiences will likely want to read more information through a blog post or article, rather than making an impulsive decision.

Now, as you would imagine, these different forms of media will overlap and appeal to a common audience, and that’s great! It’s always good to remind people that you exist and you’re helping tens/hundreds/thousands of people improve their lives one way or another; just don’t bombard them! By utilising a wide range of media platforms you’ll find that your audience increases greatly, whilst all of your content remains relevant, interesting and captivating.

But wait, there’s more…

Not only is recycling your content a great way of reaching multiple audiences, it also allows you to measure the effectiveness of each media format so that you can tweak and perfect future content, advertorials and marketing strategies in order to increase its efficacy and ROI.

If you’d like to learn more about how to effectively recycle your content, create superb marketing strategies and turn your social media channels into hubs of pure excellence, contact us today by clicking here.

Apr 25
0
Digital-Marketing-Strategy

Digital Marketing Strategy

By | Digital Marketing, Marketing Strategy | No Comments

5 Simple Steps To A Digital Marketing Strategy

The digital world can often seem scary, full of potholes to dodge and protocols to learn, but by following our 5 simple steps you’ll be on your way to a successful and profitable digital marketing strategy in no time!

  1. Set a goal

    What do you want to achieve? By setting ambitious, achievable and measurable goals, you’ll give the campaign momentum and inspire yourself and your team to smash through the targets you set.

  2. Design a clear path for customers to follow

    Take them on a journey of discovery and exploration. If customers can’t find what they were looking for, or don’t stumble upon something interesting and useful, the chances are they’ll find somewhere else to go instead. Just like a road network, the path you design for your customers to follow needs to be easy to understand; it needs to make navigation easy and ideally needs to throw in a few welcome surprises along the way. Not only does your path need to be super easy to follow, it also needs to be compelling, interesting and informative, otherwise your potential customers will likely take a wrong turn and take themselves to your competitor!

  3. Drive traffic to your website

    Your website is the hub of your online marketing strategy. Whilst social media sites are both a quick port of call for consumers to see what you’re up to and how you operate, they’re really only a precursor to a website visit. By driving traffic to your website from social media platforms, as well as SEO, and Google Ads, you’re not only opening up the library of media they can access (blog posts, articles, videos, photos, newsletter sign-ups), but you’ve already invited them along your path to purchase!

  4. Create a compelling call to action

    Get them excited about your business and give them a reason to find out more! If a business states ‘We’ve got a new sports drink.’ are you likely to instantly go and find out more? Probably not. But what if they said ‘We’ve already helped 1 million athletes improve their recovery times with our new thirst-quenching sports drink. Click here to find out how you could improve your recovery.’ – you’d probably be more intrigued, wouldn’t you?

  5. Pop in an effective enquiry bait

    Everyone loves a freebie, and by giving someone something that’s really helpful and useful it’ll add value to your paid-for services. Now remember, even though it’s free it still needs to contain lots of juicy, valuable information. Whilst testimonials are great, people don’t necessarily want to solely read about how you’ve helped others; they want step-by-step instructions for one of the exercises from your new video, a recipe from your new cookbook or a really cool alternative use for your new product. This is your time to be creative – let your imagination run wild!

So now you’ve got your 5 simple steps, it’s time to think about tone and content. These are both highly important when it comes to enticing people in, and plays a part in your overall marketing strategy.

Think logically about what content your target audience will be interested in and what tone they will associate with best; someone looking to buy flea treatment for their pet will likely be alienated by a host of medical mumbo-jumbo, and it’s implausible that a pharmaceutical company will instantly be compelled to buy from you simply because you’re offering free theme park tickets for the whole family.

Keep your content and tone relevant to your audience and you’ll find that your marketing efforts are far more effective.

For more information on creating your own digital marketing strategy, get in contact with us today, alternatively check out our FREE Bi Monthly Digital Marketing Seminars to learn more.

Feb 26
0
2016-Facebook-Updates

2016 Facebook Updates

By | Digital Marketing, Social Media | No Comments

Facebook changes that are getting businesses excited!

This year Facebook is set to carry out some major updates. The way we interact with the posts in our Newsfeed is about to change. Those of you who were in favour of a sparkly new ‘Dislike’ button will be pleased to know that your wish has been somewhat granted, to a certain extent…

Now don’t get too excited, there’s isn’t a Dislike button as Facebook have said this would have too much of a negative effect on interaction, but they have opted for something a little more visual and emotional with their range of new smilies.

Happy, Sad, Love, Angry, Wow

This week all us Facebook users have the option to express our feelings on the posts in our Newsfeeds. This means that instead of ‘Liking’ that post about Geraldine’s big Lottery win, you’ll be able to love it instead, by clicking on the little love heart. Similarly, if you’re sad about James’ beloved car failing its MOT, you’ll be able to select the sad face so that James knows you share his emotion. You’ll be able to do this with the happy, angry and wow faces, too.

This new feature is called Facebook ‘Reactions’ and for some users, these changes have already happened; you may have noticed the little emojis popping up above the like button already. To jump on the Reaction’s party bus you just need to press and hold the like button on your hand-held device (mobile phone or tablet) or hover over the like button on your laptop and the expressive little emojis will pop up ready for you to select the most relevant face.

Wait, there’s more!

It’s all about quality, not quantity these days. Facebook are continuing to make changes to their algorithms which affect the way in which your posts are shared with the wider world. Facebook is aiming to make the Newsfeed experience as relevant as possible through customer feedback and research, which could affect your engagement in either a positive or a negative way.

Essentially, Facebook have collected data and feedback from a cross section of people and used it to organise users’ Newsfeeds by what they’re likely to be interested in. So what does this mean for businesses struggling to be noticed in the big wide world of Facebook? From now on, the quality of what you post, the content it possesses and even the consistency of your posts can affect how highly you feature in your audience’s Newsfeed.

Ask yourself: is it compelling?

The aim of these changes is to ensure that Facebook users are surrounded by things they’re interested in and that might be of use to them, rather than the typical ‘Buy me’ or ‘Like and share’ posts. You now need to consider what impact the media you’re posting out will have on your intended audience; whether they will be compelled to engage with you (by liking, commenting or sharing your post) or if they will be inclined to click through to your page and either view other posts or ultimately purchase from you.

By carefully considering what, when and how you post on social media, you can take great advantage of these new changes and help your business to continue to grow. To find out how Jigsaw Communications could help you and your business flourish on social media and beyond, contact us today.

Feb 08
0
Namaste Culture Hunts Post Coverage Jan 16

Jigsaw in the Hunts Post!

By | Public Relations | No Comments

Did you see us in the Hunts Post?

We were really proud to be featured with our client Namaste Culture last month in the Hunts Post Business Section. Namasté Culture Ltd works with organisations to help get the best from their people at work, through providing programmes of training and support for employees. They believe that the individual is paramount to the success of business. With this in mind, they have developed a workshop called Admitting the Possibilities of Errors where the workshop encourages individuals  to learn how to embrace mistakes in the workplace and to experience first hand how exploring mistakes through art opens up communication channels amongst teams, allowing individuals to accept their mistakes and learn from them.

After managing the PR for this new workshop, I arranged an interview with the reporter from The Hunts Post, which resulted in a great news article in the Business Section of the Hunts Post!

Jan 22
0
Marketing-Trends 2016

Marketing Trends for 2016

By | Marketing Trends | No Comments

With 2016 well and truly here, we thought we’d take a look at the marketing trends to watch out for this year so that you and your business are always one step ahead of the game.

 Mobile technology

Marketing has changed dramatically over the years and now, more than ever, it’s important that all of your advertising is streamed directly to people on the move. Gone are the days when people sat down at their desktop computers in the evening to explore the world wide web; instead, consumers are just a click away at all times thanks to mobile phone technology. If your marketing material isn’t optimised for mobile phones and tablets, you could find it far less effective.

Accessibility is key

If you’re not continuously being presented to your key target markets, the chances are they’ll buy from your competitors instead. As consumers explore new formats and social platforms, businesses must follow. For example, Snapchat is a relatively new social platform which is widely misunderstood, and as a result many businesses are missing out on its potential. Many high profile businesses and news services are beginning to flock to Snapchat thanks to the ease of sharing important messages, special offers and product launches directly to consumers’ phones without the need for them to go searching for it.

Time to become transparent

The advent of social media has made transparency in business ever more important as consumers have the power to not only instantly contact you from anywhere in the world, but also to air any complaints or success stories they might have. This means if your business isn’t 100% transparent, it could be public knowledge within a matter of hours.

Aim for the bullseye

Not only is social media highly successful when it comes to building brand awareness, it’s a great way of specifically targeting key target markets. Personalised data driven marketing (that is, marketing that focusses in on individuals who fit into a particular category by age, gender, location, likes, dislikes, etc) is becoming a highly important and successful tool to reach people who may benefit, or be particularly interested in your product or service, without spending money on reaching those who will have little or no interest.

 ‘Word of mouth’ is becoming ‘strike of keyboard’

Whilst social media is a fast-growing area of business, we mustn’t forget the power of SEO. If a consumer has discovered your advertising material somewhere, whether it be digital or not, the chances are that if they’re interested in your product or service they will use a search engine to find your website and further marketing material. Whilst an optimised website and well-written marketing content goes a long way to aiding your search engine ranking, consumer-created content is also becoming a key part of any successful SEO strategy. Just the same way as good reviews spread fast through word of mouth, the internet readily provides consumers with the opportunity to share their experiences and opinions instantly and to a worldwide audience. These reviews, whether good or bad, are becoming linked to your business through third party review websites, all of which could help, or hinder, your SEO.

As we enter 2016 with new plans and strategies, make sure you become more innovative, tech savvy and focus heavily on content creation that’s specifically targeted towards your customers’ individual needs, wants and desires, and you’ll soon see your customer base growing successfully throughout the year and beyond!

Dec 09
0
5-Biggest-Mistakes-Made-on-Facebook

Common mistakes made on Facebook

By | Social Media | No Comments

We all know that social media is an ever growing and highly effective source of communication with our existing customers and key target markets, but by making a few silly mistakes you can quickly and easily undo all your hard work. Customers can often be fickle in their opinions and decisions, especially when it comes to brand loyalty and parting with their hard earned cash. Think about it from their point of view; if you saw a business carry out something you felt was unprofessional on social media, would it knock your confidence in their capability?

With that in mind, we’ve compiled a list of the five biggest mistakes that people make on their business’ Facebook page so you can avoid these common pitfalls and ensure your online presence is in tip-top condition!

The five biggest Facebook Marketing mistakes include:

1.Cross posting from Facebook to Twitter

It can sometimes be difficult to think of several interesting, fun or witty posts to share across all your social media platforms, especially if you’re posting more than once per day. Don’t be tempted to simply copy and paste the same update into each platform because you’re missing out on a trick – if an individual follows you on more than one platform the message you put on Facebook (for instance) may not interest them, whilst the same message in a reworded form on Twitter could grab their attention!

The other fatal mistake made by businesses is linking their Facebook page to their Twitter account. The main reason you are promoting your business on Social Media is to drive traffic to your website so people find out more about your business and enquire. Having the Facebook and Twitter linked is both counterproductive and can seem lazy to potential customers.

2. Liking your own posts

Whilst a large number of ‘likes’ for each post can be viewed as a measure of success in reaching your potential and existing customers, adding that 1 extra like can have a negative, rather than positive effect. If you are posting something into the public domain it is clear and apparent to all who read it that you would of course agree with the statement (otherwise why would you post it?), but amazingly by clicking ‘like’ as your business on your own post it can appear unprofessional.

3. Tagging people in irrelevant photos

Tagging people is a great way of grabbing their attention, but if it’s not relevant or doesn’t offer them anything of substantial interest it can have a hugely detrimental effect on your credibility as a business. Focus on creating excellent content that naturally grabs the attention of individuals who may be interested in your products or services and relay that message through the tried and tested means – don’t simply bombard people with information that they might not be interested in through unscrupulous means.

4. Adding people to a Facebook group without permission

As well meaning as it might seem to add someone to a Facebook group that you have just created, it’s not an advisable tactic. Whilst it can be a quick and easy method of gaining extra members in your new group, you may find a combination of low engagement and high rate of members choosing to leave the group – certainly not the desired effect! Advertise your group and mention it by all means, but allow it to grow organically and you’ll reap the benefits.

5. Forgetting to change your cover photo

So you’ve found or created a great cover photo that perfectly suits your business, looks professional and catches the eyes of visitors, so let’s leave it there for the next 3 years because it’s so great, right? Wrong. By periodically changing your cover photo it gives the impression that you’re an up-to-date and forward thinking business that would provide an excellent service and top-notch products to their customers.

So when you’re next venturing onto Facebook to increase your business’ profile, just remember our 5 biggest mistakes to make sure you don’t fall victim unwittingly!

If you want to learn how to get the most out of your Social Media Marketing, visit our training page to see how we can help.

Nov 10
0
Marketing Communications

How to communicate successfully

By | Food for thought, SMEs, Social Media | No Comments

Having seen a huge boom in the increase of online business and a greater awareness of the power of social media in recent years, it’ll come as no surprise that your online presence and business communications will always be scrutinised by your current and potential customers.

With so much choice available to your customers, they can afford to be picky and shop around. Successful communication throughout your business will ensure you create strong, lasting relationships with your customers, keeping you firmly in their mind when they require a product or service that you offer.

When your customers think about your business, chances are, they will think about their ‘first impression’, past experiences and dealings with you – not to mention your reputation, of course. There are several ways in which you communicate with your customers; through your blog posts, social media updates, website, newsletters and email correspondence to name but a few. Anything that entails you writing, posting or saying something specifically for the eyes and ears of an audience, regardless of the size (it could be one person, it could be 100), is a form of communication. You can probably see, then, why it is so important to always get it right!

Looking at your business communication through the eyes of your customers is a good way to analyse how you’re coming across and if you’re appealing to your target audience. Take note of the attitude, the tone, timescale (with regards to replies i.e. social media enquiries, emails etc.) and the content information of everything you put out there on the World Wide Web. This means your Facebook updates, Tweets, YouTube videos, Instagram photos, Google+ and LinkedIn articles, monthly newsletters, emails, web content and anything else where you connect and communicate with people.

The key things to think about are:

  • Don’t be a ‘Scrooge’, be approachable – are you inspiring people to make contact? A poor miserable attitude won’t motivate anyone to find out more about what you offer, whereas a happy and enthusiastic business will draw people in.
  • Knowledgeable – are you a leader of your sector? Make sure you demonstrate your extensive knowledge and experience with hints and tips, industry news and anything else your customers may find useful – knowledge equals trust, which then equals healthy customer relationships.
  • Correct use of spelling and punctuation – nothing says ‘unprofessional’ more than a poorly written blog post or an email riddled with grammatical errors. Make sure you read through and check what you have written – it may take 5 minutes but you can be sure you’re putting professional, well written content out there for all to see.
  • Be irresistible – your potential customer will want to do one of the following things; save themselves money, find the best deal/best added value, make money or purchase an experience that is second to none. If your business provides these things you need to communicate them with your customers – let them know what you can do for them!
  • Be responsive – endeavour to answer any queries as soon as you can. Leaving it three days until you reply to a potential customer could be enough to put them off, or at the very least give them time to find another business to make a purchase from. Reply to all correspondence in good time to save you missing out on a sale.
  • Rate yourself – would you be happy with your service? Put yourself in your customer’s shoes and ask yourself if you’re giving off a good impression? The saying goes ‘first impressions count’, but so do the second, third, fourth… Your aim should be to hold on to your customer, so make sure your communication is always the best it can be.

It’s important to remember that communication isn’t restricted to conversation over the phone or in person. When you understand this you can begin to look at everything you write, share and comment on and evaluate whether you’re communicating in the best and possible way to further your business. Everything exists in communication! Ensure you are getting your business ethos, personality, and benefits of your product and/or services across!

Oct 16
0
Social Media helps website ranking

How social media supports your SEO

By | Digital Marketing, SEO, Social Media | No Comments

These days, social media sites are no longer an exclusive place to virtually hang out with your friends. Sites such as Twitter, Facebook, Google+, YouTube, Instagram and Pinterest have become both business and consumer friendly and the result has been incredibly beneficial to businesses around the world. Savvy business owners are realising the substantial potential to generate extra traffic to their website through successful social media marketing. Let’s take a closer look…

Did you know that it’s not just the big search engines such as Google, Yahoo and Bing that people use to find what they’re looking for? With more and more people turning to social media sites for their business needs (advertising etc.), increasing numbers of consumers are using these platforms to search for local businesses and services. Due to the ease of interaction and the ability to keep up-to-date with regular posts and updates, social media is a highly effective way of engaging with new and current customers with very little effort, time and outlay.

As a business owner, it’s important to boost your brand authority with your social media influence. You can do this by sharing relevant and interesting content, which provides the reader with valuable information. A regularly updated social media account will encourage and nurture your customer links – social shares are the new link building and it’s a quick, easy and effective way to build your online profile. Great content will get shared and reach a wider audience whilst you sleep, meaning your customers will actually help you with your marketing! The flipside of this of course is that if you allow your posts to dwindle from month to month then people may become disengaged from your brand and you could find yourself back at square one.

Remember, Google now includes recent and relevant tweets in search results, meaning that regular and valuable updates are now more important than ever. If you’re regularly tweeting insightful information and useful links, you can smile throughout the day knowing that not only will your tweets reach your followers (and possibly their followers, too, if they decide to retweet), but also anyone who searches on Google for something similar and relevant!

Don’t limit yourself to just Twitter though, Google also (rather unsurprisingly!) loves Google+! Not only does Google+ work wonders for your SEO by appearing high in Google searches with results containing links to your website (via your Google+ page), but Google+ ‘Authorship’ allows you to publish content to the web, with tags showing that you created it and links to your website. Want to know the best bit? Authorship automatically lets Google know that your article has been published and thus it will almost instantly appear in Google searches!

The key thing with the way Google (and other major search engines for that matter) ranks websites is that it is no longer all about keywords. SEO is becoming more human-friendly and thus is based more on the content you share with others and how relevant, informative and well written your content is. This means that now, more so than ever, content is King. Well-formed and interesting articles and blog posts are fast rising up the search engine rankings, whilst keyword heavy, uninspiring ‘sales style’ posts could leave you right down at the bottom of page 27!

Remember, the goal is to create super valuable content that people will love and understand. Once you’ve created it, share it across every platform you can get your hands on! People need to love your content so much that they’re inclined to share it through their own accounts, so get writing!

Jun 26
0
Social Media logos

Choosing the right Social Media platform

By | Digital Marketing, Social Media | No Comments

Social media is one of the most useful tools available to your business but also one of the largest minefields around! Used correctly it can easily become your best ally and a great asset to your business, but used incorrectly it can do more harm than good. So where do you start and which platform is best for you and your business? We’ve compiled a little list to demystify the most popular social platforms out there and mixed in a few top tips and tricks to help you on your way to a successful social media experience

Facebook

With 1.19 billion users, Facebook is one of the most popular social media sites (and also one of the oldest too), Facebook is a hive of interaction and social engagement. This platform is particularly great for consumers due to the accessibility and ease of participation that Facebook pages offer, making it great for businesses that sell products. Facebook has several different features, such as ‘Insights’ that enable you to see how many people are viewing your updates and posts whilst Facebook ads are a great way to cost effectively promote your business to a wider audience in a quick time scale. This platform provides a fun way to build brand loyalty and awareness and drive traffic to your website with a clever use of links.

Twitter

Twitter is great for consumers and is also an effective way to network and connect with leading people in your business’ sector. Twitter says that ‘people are more likely (72%) to make a future purchase from an SME after they follow or interact with them on Twitter’. Another thing to take advantage of is Twitter Ads; these ads can help broaden the reach of your tweets beyond your followers, increasing your customer base and brand awareness.

LinkedIn

Launched in 2002, LinkedIn is a well established platform for professionals to connect and do business, specifically if you sell a B2B service. LinkedIn features a host of different groups based around industries, sectors and even regions, full of entrepreneurs and executives who are looking for business opportunities. LinkedIn even offers ‘Pulse’, a great publishing service for you to create and promote articles in order to increase your brand awareness and credibility by providing free and highly valuable insights, tips and tricks. LinkedIn is also a great place to advertise any job vacancies that you may have.

Google+

Only launched in 2011, Google+ is one of the most recent platforms, but is still packed full of opportunity! Based around ‘circles’ of people, you are able to share your thoughts and connect with other professionals easily and quickly, making connections and networking from your desk! Google+ sits nicely in between Twitter, Facebook and LinkedIn when it comes to consumer/professional users, giving you a wide audience to connect with. This platform is also a little gem for helping your SEO, certainly one to include in your mix.

Instagram

Instagram is a must have platform if you have a very visual business or sell products, but not such a high priority if you’re an accountancy firm (but don’t rule it out!). Unlike other platforms, Instagram is about sharing images to grab the attention of your audience rather than text. Your pictures are shared to a wider audience via your chosen hashtags, rather than just your current connections. Packed full of consumers, Instagram is great for product-based businesses.

YouTube

Created in 2005 and bought by Google in 2006, YouTube has long been the go-to place for consumers looking for reviews, adverts and explainer videos. Because video is a very visual way to captivate your audience and get across a lot of information in a short time frame, along with being a highly ‘shareable’ media, it is set to make up 84% of all internet traffic by 2018, so get yourself on YouTube! YouTube is a great platform for all businesses, from product demonstration videos and how-to-tutorials to ‘Meet the Team’ introductions and customer testimonials.

 

So, hopefully we’ve given you a bit of an insight into the big wide world of social media! Don’t forget, if you want to find out more, just drop us an email at info@jigsawcommunications.co.uk to see how Jigsaw Communications can help you. Don’t forget we also run Social Media training courses to help businesses get to grips with Social Media. Find out more on our training page.